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The challenge

UEFA, the biggest European football organisation, had a vision: a dedicated streaming solution allowing fans to watch exclusive content on mobile, tablet, web and TV. Leading the creative department, we collaborated with their strategy and technology experts to develop the best creative and digital solution to meet our client’s needs.

Where football meets fans

UEFA.tv gives fans exclusive content from all their favourite teams, players and leagues. Alongside the most prominent matches of the Champions League, it offers unparalleled coverage of up and coming competitions including Bundesliga, Women under 19 and more.

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Never miss a goal!

Remember the last time you looked away from the screen and missed the goal of the match? It's impossible to forget…

We wanted to change that. We began by talking to the users themselves to find out exactly what they want.

The result? A unique timeline feature that lets you pause live streaming and jump back to everything you've missed - whether it's goals, yellow cards or red cards. And, once you're done? You can quickly jump back to the game.

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Joined up thinking

UEFA.TV stands out from the crowd, while complementing the wider brand. By collaborating with the marketing team throughout, we developed a striking visual identity to enhance this new line of streaming products.

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A unique experience

Our challenge was to create a unique "look and feel" on the competition landing page, without clashing with UEFA's leading brand, while making sure it still feels part of a family. After several iterations and testing, we met this challenge with this modern and colorful look.

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Device agnostic

To ensure an agnostic experience across all screen resolution platforms, we have implemented a grid system to deliver the best user experience for football fans on every screen size.

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Outcomes

  • 1.5 million connected within 90 days of launch
  • +4 stars on appstore
  • Enhanced brand awareness
  • Increased business growth
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