
The challenge
Virgin Money, the UK financial, pension, investment and protection provider, is always looking for ways to help its customers manage their money with ease. Recognising the power of AI, Virgin Money set out to develop a new bank app - complete with a host of innovative features.

Expert support
Virgin Money's in-house development team faced a tight deadline and, early on, recognised that it wouldn't be met without our help. Leading the creative team, we set out to do more than simply get the job done. Our aim? To elevate that creative vision… push features further… enhance the look and take that user experience to the sky.







Exploring user experience
More and more of our financial services are moving online. With so many types of users and tasks to handle, this project put our team's years of UX experience to good use! Working with the key stakeholders, we explored and map more than 40 user journeys. It's given us an app that feels as good as it looks.

AI powered
Machine learning is making huge waves across the world - particularly in finance! The latest generation of AI helps Virgin Money's customers manage their finances more efficiently than ever before. Our easy-to-read UI means users are always in the know when it comes to their bottom line.




Outcomes
- With our help, Virgin Money delivered a fully functional prototype - on time.
- This MVP project helped secure funding for two further apps.
- We explored and mapped more than 40 user journeys.
- Design system and development of a high-fidelity, fully functional prototype.
